Digital Marketing

Categories: Digital Marketing
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About Course

This course provides a comprehensive overview of digital marketing strategies and techniques, equipping students with the skills and knowledge needed to excel in the digital landscape. Through theoretical concepts, practical exercises, and real-world case studies, students will learn how to create effective digital marketing campaigns and achieve measurable results.

Course Objectives:

  1. Understand the fundamental principles and concepts of digital marketing.
  2. Develop proficiency in key digital marketing channels, including social media, email, SEO, and PPC.
  3. Learn how to analyze data and metrics to optimize digital marketing campaigns.
  4. Gain practical experience in creating and implementing digital marketing strategies.
  5. Stay updated on emerging trends and best practices in the ever-evolving field of digital marketing.
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What Will You Learn?

  • In-Demand Skills: Digital marketing expertise is highly sought after in today's job market.
  • Career Advancement: Mastery of digital marketing concepts and tools opens up opportunities for career growth and advancement.
  • Entrepreneurial Opportunities: Knowledge of digital marketing allows individuals to promote their own businesses or ventures effectively.
  • Measurable Results: Digital marketing offers the advantage of precise tracking and measurement of campaign performance.
  • Flexibility and Creativity: Digital marketing allows for creative expression and experimentation with various strategies and tactics.

Course Content

Week 1-2: Introduction to Digital Marketing

  • Overview of digital marketing landscape and its importance
  • Understanding buyer personas and customer journey
  • Setting SMART goals for digital marketing campaigns

Week 3-4: Website Optimization and SEO

Week 5-6: Social Media Marketing

Week 7-8: Email Marketing

Week 9-10: Pay-Per-Click (PPC) Advertising

Week 11-12: Analytics and Strategy

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