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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q26-Q31):

NEW QUESTION # 26
When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

A. Contact Key
B. Email Address
C. Subscriber Key
D. Subscriber ID

Answer: A

NEW QUESTION # 27
A developer built a complex dynamic email with many data variants. Rather than create test data manually, they want to use a subset of live data to validate the dynamic aspects of the email.
Which SQL function should be used to collect a representative sample from a larger data set?

A. HAVING
B. NTILE
C. OVER

Answer: B

Explanation:
To collect a representative sample from a larger data set, the developer should use theNTILE (C)SQL function. The NTILE function is used to distribute rows into a specified number of approximately equal-sized buckets or tiles, which can be useful for sampling purposes.
Example usage:
SELECT*FROM(SELECT*,NTILE(10)OVER(ORDERBYSomeField)ASTileNumberFROMLargeDataSet )ASSampleWHERETileNumber=1 This query divides the dataset into 10 tiles and selects rows from the first tile, effectively providing a sample.
References:
* Salesforce Marketing Cloud SQL Reference
* SQL NTILE Function

NEW QUESTION # 28
A developer is configuring a File Drop Automation and wantsto use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is dropped onto the SFTP site.
Which two configurations should be used for the automation to successfully start? Choose 2 answers

A. %%MMMMdd%%
B. Begins With operator
C. %%Month%%%%Day%°/o
D. Ends With operator

Answer: B,C

Explanation:
To configure a File Drop Automation with a filename pattern that allows for timestamps and starts with the month and day, the developer should use:
* Begins With operator (D) - This ensures that the automation triggers when the file name begins with the specified pattern.
* %%Month%%%%Day%% (C) - This is the correct syntax to match the month and day in the file name.
For example, if the file name is "MAY15", the pattern will be %%MMMM%%dd.
References:
Salesforce Marketing Cloud File Drop Automations
Automation Studio Filename Patterns

NEW QUESTION # 29
Northern Trails Outfitters (NTO) has a sendable data extension with 1,500,000 contact records they want to delete.
Which step is required before deleting the contacts?

A. Query the records into a new sendable data extension and delete it
B. Navigate to Email Studio and delete the data extension
C. Divide the records in half and delete each resulting data extension
D. Navigate to Contact Builder and delete the data extension

Answer: C

NEW QUESTION # 30
Which programming language should be used in email messages? Choose 1.

A. Both
B. AMPscript only
C. Either AMPscript or SSJS
D. SSJS only

Answer: C

Explanation:
In Salesforce Marketing Cloud, you can use either AMPscript or Server-Side JavaScript (SSJS) in email messages. Both languages are supported and can be used to manipulate data, create dynamic content, and perform other server-side operations.

NEW QUESTION # 31
......

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