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Training MKT-101 For Exam - Exam MKT-101 Introduction

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Becoming a Salesforce MKT-101 certified professional can open up new career opportunities and enhance your credibility as a marketing professional. Build and Analyze Customer Journeys using Marketing Cloud certification demonstrates your proficiency in using Marketing Cloud to deliver personalized and relevant customer experiences. It also shows your commitment to staying up-to-date with the latest trends and technologies in digital marketing. With the increasing demand for digital marketing skills, the Salesforce MKT-101 certification can set you apart from other marketing professionals and help you advance your career.

Earning the Salesforce MKT-101 Certification provides several benefits to marketing professionals. It validates their expertise in using the Marketing Cloud platform to build and analyze customer journeys, making them more marketable in the job market. Build and Analyze Customer Journeys using Marketing Cloud certification also demonstrates their commitment to continuous learning and professional development, which can set them apart from their peers.

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Exam MKT-101 Introduction - Pass MKT-101 Guide

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Salesforce MKT-101: Build and Analyze Customer Journeys using Marketing Cloud is a certification exam that validates the candidate's knowledge and skills in the areas of Marketing Cloud, customer journey creation, and analysis. MKT-101 Exam is designed for professionals who work with Marketing Cloud and want to demonstrate their expertise in building and analyzing customer journeys using this platform.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q126-Q131):

NEW QUESTION # 126
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'

A. Exclusion data extension
B. Publication list
C. Suppression list
D. Auto-suppression list

Answer: D

Explanation:
To automate exclusion of identified email addresses from all future sends that use specific sender profiles, Northern Trail Outfitters should use an auto-suppression list. An auto-suppression list is a tool that allows marketers to exclude subscribers from email sends based on their email address and sender profile. The email addresses can be added to the auto-suppression list using a SQL query or an import activity. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_create_an_auto_suppression_list.htm&type=5

NEW QUESTION # 127
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?

A. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
B. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
C. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
D. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

Answer: B

NEW QUESTION # 128
Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to make sure the emails are reviewed before approval.
What feature should they employ?

A. Standard Workflow Approval
B. Content Detective
C. Two-Step Workflow Approval
D. Preview Tab

Answer: D

NEW QUESTION # 129
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?

A. SSJS platform function ParseJSON
B. TransformJSONQ AMPscript Function
C. ParseJSON content block within Content Builder
D. BuildRowSetFromJSON() AMPscript Function

Answer: A

NEW QUESTION # 130
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

A. Delivery Profile
B. Sender Profile
C. From Address Management

Answer: A

NEW QUESTION # 131
......

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