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MC-101 Vce Exam & Exam MC-101 Topic

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Latest Released Salesforce MC-101 Vce Exam - Exam Salesforce Certified Marketing Cloud Engagement Foundations Topic

The catch is that passing the Salesforce MC-101 exam is not as easy as it seems to be. It requires sheer determination, a thorough understanding of each topic, and critical thinking when posed with tricky problems. That is the reason why Lead2Passed have come up with a solution by providing the most updated prep material created under the supervision of 90,0000 experienced Salesforce professionals. This MC-101 Exam Dumps is made to polish your abilities, help you understand every topic, and pass you Salesforce MC-101 exam on your first attempt.

Salesforce MC-101 Exam Syllabus Topics:

Topic
Details

Topic 1

Data Management: This section of the exam measures skills of CRM Administrators and covers essential aspects of managing data in Marketing Cloud Engagement. It includes understanding import mechanisms, configuring data extension settings, and interpreting data extensions to target the right audience. Candidates are expected to recommend suitable ways to manage and organize data effectively for campaign success.

Topic 2

Marketing Concepts: This section of the exam measures skills of Marketing Specialists and covers the foundations of marketing strategy and its alignment with overall business objectives. It includes knowledge of email opt-in processes, understanding of privacy laws across regions, and the ability to define goals and metrics for campaigns. Candidates are also expected to recognize how different types of content and messaging create impact in customer experience scenarios.

Topic 3

Email Sending and Journeys: This section of the exam measures skills of Marketing Specialists and emphasizes the configuration of journeys and email campaigns in Marketing Cloud Engagement. It ensures candidates can activate journeys, configure entry criteria, and manage email send wizard settings. It also covers differentiating between templates and content blocks, choosing the right journey functionality to meet business goals, and validating content rendering effectively.

Topic 4

Reporting and Analytics: This section of the exam measures skills of Marketing Specialists and highlights the use of reporting tools and analytics in Marketing Cloud Engagement. It includes identifying where to locate specific data, interpreting send results, and understanding the consequences of poor deliverability. The focus is on enabling candidates to analyze campaign performance and act on insights for optimization.

Topic 5

Marketing Cloud Engagement Basics: This section of the exam measures skills of CRM Administrators and focuses on the fundamental features of Marketing Cloud Engagement. It evaluates the ability to set up account structures for different regions or business units, apply core platform features, and locate Salesforce resources for training and support. Candidates must also distinguish between identifiers such as subscriber keys, contact keys, and contact IDs, along with configuring Cloudpage form submissions when required.

Salesforce Certified Marketing Cloud Engagement Foundations Sample Questions (Q108-Q113):

NEW QUESTION # 108
The marketing team at Northern Trail Outfitters wants to remove customer data 30 days after it is uploaded to Marketing Cloud Engagement.
Which feature helps to regulate how long information is kept in a data extension?

A. Automation Studio
B. Data Transfer
C. Data Retention

Answer: C

Explanation:
To remove customer data 30 days after it is uploaded to Marketing Cloud Engagement, the marketing team should use the Data Retention feature. This feature allows for the configuration of retention policies for data extensions, specifying how long records should be retained before being automatically deleted. Setting a Data Retention policy of 30 days ensures that customer data is systematically removed after the specified period, helping to manage data storage efficiently and comply with data privacy regulations.

NEW QUESTION # 109
Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process.
What should an associate use when importing data into a Marketing Cloud Engagement data extension?

A. Add only
B. Add and update
C. Overwrite

Answer: B

Explanation:
When importing data into a Marketing Cloud Engagement data extension and the goal is to add new records while retaining existing records, the "Add and update" option should be used. This import type adds new records to the data extension and updates existing records based on the primary key or unique identifier. This ensures that the data extension is kept up-to-date without losing any existing data, making it ideal for maintaining comprehensive and current customer data sets.

NEW QUESTION # 110
A marketing associate at Cloud Kicks is tasked with creating a cloud page to capture interest around an upcoming shoe release. The page needs to be simple, mobile friendly, and functional on all modern devices and browsers.
Which type of content should the associate use?

A. Interactive Code Resource
B. Mobile Push Page
C. Landing Page

Answer: C

Explanation:
For creating a cloud page to capture interest around an upcoming shoe release, the associate should use a Landing Page. Landing Pages in Salesforce Marketing Cloud are designed to be mobile-friendly and functional across modern devices and browsers, providing a versatile platform for creating engaging web content. They offer a variety of templates and customization options, making it easier to design a simple yet effective page that aligns with the campaign's objectives.

NEW QUESTION # 111
A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL).
Which data extension should the associate use?

A. Filtered Data Extension
B. Random Data Extension
C. Standard Data Extension

Answer: A

Explanation:
A Filtered Data Extension is the best choice when a marketing associate needs to create a criteria-based subset of an audience from another data extension without using SQL. This type of data extension allows users to apply specific criteria to an existing data extension to segment the audience based on attributes or behaviors without the need for writing SQL queries. This is particularly useful for marketers who may not have SQL skills but still need to perform targeted segmentation. Salesforce Marketing Cloud provides a user-friendly interface for setting up these filters, making it an efficient way to tailor communications to specific audience segments.

NEW QUESTION # 112
A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers.
They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.
How should the associate accomplish this?

A. Set up a footer in the email with an unsubscribe link.
B. Provide a postal mailing address as a minimum.
C. Have customer log in to their account and update profile.

Answer: A

Explanation:
Providing a clear and easy way for recipients to opt-out of receiving future emails is a best practice and a legal requirement under regulations such as CAN-SPAM. Setting up a footer in the email with an unsubscribe link is a standard and effective method to allow recipients to easily remove themselves from future communications. This not only complies with legal requirements but also respects the preferences of the email recipients, potentially improving the sender's reputation and email deliverability.

NEW QUESTION # 113
......

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