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Salesforce Media Cloud Consultant Exam Sample Questions (Q48-Q53):

NEW QUESTION # 48
Which three permission sets should a consultant add for a newly hired Media Planner user?

A. OmniStudio user
B. MediaCloudPlus Runtime
C. MediaClou Runtime
D. rule engine runtime
E. media cloud base user

Answer: A,B,E

Explanation:
For a newly hired Media Planner user, the consultant should add the following permission sets:
Media Cloud Base User: This permission set grants access to basic functionalities and features within Media Cloud, enabling the Media Planner to perform essential tasks related to media planning and management.
MediaCloudPlus Runtime: This permission set provides additional runtime permissions for enhanced features and capabilities within Media Cloud, supporting more advanced planning and analysis activities.
OmniStudio User: Given the integration of OmniStudio tools within Media Cloud for designing and automating customer experiences, this permission set enables the Media Planner to utilize these tools effectively in their planning and execution tasks.
These permission sets collectively equip the Media Planner with the necessary access and capabilities to effectively manage and optimize media campaigns within Salesforce Media Cloud.
References:
Salesforce Media Cloud documentation:https://help.salesforce.com/
Salesforce OmniStudio resources: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta
/omnistudio/

NEW QUESTION # 49
Due to internal and external security compliance requiments, a customer need to mask a number of custom text fields, besides implementing Field Level Security. These field values have less than 100 characters in length. However, a select group of users are allowed to view these field values as a part of their daily work.
How should a consultant implements this?

A. implements salesforce classic encrypting and permission set
B. implements data classification and masking
C. implements field-level security and configure profiles
D. implement salesforce shield platform encryption and configure profiles

Answer: D

Explanation:
To mask custom text fields while meeting security compliance requirements and allowing select users to view the field values, a consultant should implement Salesforce ShieldPlatform Encryption (B) and configure profiles accordingly. Shield Platform Encryption provides a higher level of data protection by encrypting sensitive data at rest without compromising application functionality. By configuring profiles, the consultant can specify which users or groups have the permission to view the decrypted field values, ensuring compliance with both internal and external security mandates.References:
https://help.salesforce.com/articleView?id=sf.security_pe_overview.htm
https://help.salesforce.com/articleView?id=sf.pe_profiles_perm_sets.htm

NEW QUESTION # 50
A home store wants to advertise their products on a video streaming service hosted by a publishing company.
How can a consultant ensure that this advertisement is visible to subscribers residing in the united states only?

A. select united states in geo targeting within configure placements
B. create the media plan under the account with shipping address as united states
C. select the operating system targeting as united states
D. select united states in the media campaign country

Answer: A

Explanation:
To ensure that advertisements are visible only to subscribers residing in the United States on a video streaming service, a consultant should use geo-targeting options within the advertisement configurations. By selecting the United States in geo-targeting within the configure placements setting (D), the consultant can specify that the ad should only be shown to users whose IP addresses indicate they are in the United States.
This approach effectively filters the audience based on geographic location, ensuring that the ad reaches the intended demographic.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/

NEW QUESTION # 51
Which two features should a consultant keep in mind when proosing the use of JSON-based mapping over object-based mapping for contract templates?

A. only contract, opportunity, order, and quote objects are supported when mapping fields is JSON-based mapping
B. the consultant can use the item section for any type of item list, not only for line items
C. documents cannot display attribute data unless the custom section in the document template is used
D. JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not
E. the data to extract and merge into the template must exist in standard objects

Answer: B,D

Explanation:
When proposing the use of JSON-based mapping over object-based mapping for contract templates, a consultant should keep in mind the following features:
JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not: This feature provides greater flexibility in customizing the content that appears in the document, allowing for more targeted and relevant information to be included.
The consultant can use the item section for any type of item list, not only for line items: This versatility enables the inclusion of various types of data lists in the document, beyond just standard line items, enhancing the document's comprehensiveness and relevance to the specific use case.
References:
Salesforce Documentation on JSON-based mapping:https://help.salesforce.com/ Salesforce Developer Guide on JSON and Object Mapping:https://developer.salesforce.com/

NEW QUESTION # 52
What are two roles of marketing cloud intelligence in media cloud?

A. acts as a customer data platform
B. acts as a data lake for customer data insight
C. compaign reporting using media cloud and ad server data
D. campaign performance using media cloud and ad server data

Answer: C,D

Explanation:
Marketing Cloud Intelligence in Media Cloud plays a crucial role in campaign reporting and performance analysis. It enables users to consolidate and analyze data from Media Cloud and various ad servers, providing a comprehensive view of campaign performance (A, C). This allows for effective measurement of campaign outcomes, optimization of strategies based on performance insights, and reporting on key metrics like reach, impressions, clicks, and conversions across different platforms and channels.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/

NEW QUESTION # 53
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