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Free PDF Valid Google - Google-Ads-Video Valid Test Dumps

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Google Ads Video Professional Assessment Exam Sample Questions (Q17-Q22):

NEW QUESTION # 17
A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?

A. Brand Lift, before the campaign delivers any impressions.
B. Brand Lift, after the campaign receives over 1,000 clicks.
C. Active View, after the campaign receives over 1,000 clicks.
D. Active View, before the campaign delivers any impressions.

Answer: A

Explanation:
C: Brand Lift, before the campaign delivers any impressions.
Brand Lift studies measure the impact of video campaigns on brand perception and behavior.
Setting up the study before the campaign starts allows for accurate measurement of changes in brand metrics.
Active View measures viewability, not brand perception.

NEW QUESTION # 18
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

A. Explain the company's background during the first half of their video.
B. Use ''Sign up to our newsletter' as the primary call to action.
C. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
D. Address the viewer's desire for food in the first five to 10 seconds of the video.

Answer: D

Explanation:
B: Address the viewer's desire for food in the first five to 10 seconds of the video.
Capturing attention quickly is crucial for driving immediate action.
Addressing the viewer's desire for food at the beginning increases the likelihood of them placing an order.
The other options are not as effective for immediate conversion.

NEW QUESTION # 19
An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?

A. It'll give them access to more engagement metrics to measure the impact of the campaign.
B. It'll extend the reach of video ads to a collection of leading publisher sites and apps.
C. It'll give them access to audiences on the YouTube mobile homepage.
D. It'll extend the reach of video ads to YouTube Live streaming and Premieres.

Answer: B

Explanation:
B: It'll extend the reach of video ads to a collection of leading publisher sites and apps.
Google Video partners expand the reach of video campaigns beyond YouTube to a network of high-quality websites and apps.
This allows for broader exposure and increased brand awareness.
The other options are not the primary benefit of Google Video partners.

NEW QUESTION # 20
An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?

A. Slightly inflate the average amount the account manager is willing to bid for this campaign.
B. Slightly inflate the estimate in the traffic estimator during campaign setup.
C. Decide on the highest amount they're willing to pay for this campaign
D. Use the estimate in the traffic estimator during campaign setup.

Answer: C

Explanation:
D: Decide on the highest amount they're willing to pay for this campaign.
The tCPM bid should reflect the maximum amount the advertiser is willing to pay for 1,000 impressions.
It should be based on the value of reaching the target audience and the campaign's budget.
Traffic estimators can be useful, but the final decision should be based on the advertiser's maximum willingness to pay.

NEW QUESTION # 21
A consumer goods company wants to build awareness and recall for their brand. How can a Google Video campaign help achieve this goal?

A. By reaching potential customers and keeping the brand top of mind.
B. By surfacing comparisons to potential customers in similar businesses.
C. By reaching potential customers in decision making moments.
D. By influencing potential customers in opinion shaping moments.

Answer: A

Explanation:
D: By reaching potential customers and keeping the brand top of mind.
Awareness campaigns aim to increase brand recognition and recall.
Google Video campaigns help reach a broad audience and reinforce brand messaging.
The other options describe other marketing goals.

NEW QUESTION # 22
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